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The Power of Movement

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MOVEMENT TRANSFORMS LIVES

Movement gives us strength and builds our confidence. Through movement we are challenged to go further, push harder and break barriers.

When we’re moving, anything feels possible. 


MOVEMENT IS A HUMAN RIGHT

Everyone should have the right to move. To experience the transformative power of movement and all the incredible mental and physical benefits it brings.

We exist to inspire the confidence in everyone to move more – whoever you are, and however you move. 

Too many lack access to movement because of barriers such as cultural expectations, discrimination, safety or means.

MOVEMENT HAS BARRIERS

But, in our increasingly unequal societies, social, economic and physical barriers stand in the way, meaning people all over the world lack the confidence and access to move freely.

Sometimes, self-doubt holds us back. We lack the confidence and motivation to keep going because we fear judgment or failure. We’re too afraid to even try.

And too many lack access to movement because of barriers such as cultural expectations, discrimination, safety or means. Others simply don't have access to the spaces and places to move in.

Woman takes a break from exercise to tie her running shoe laces

MOVEMENT WITHOUT LIMITS

It’s time to break down these barriers and transform lives through the power of movement. Nothing should hold us back. We will challenge the status quo and start acting now to create the world we want to see, empowering millions of young people with the confidence and access to move freely.